Join the growing community of Pasture.io farmers
We support farmers like you across the globe
Servicing The Global Pasture Market of 3.4B Hectares
Meet our farmer-first passionate team
Pasture.io Pty Ltd
ABN 44 629 889 292
We love hearing from you, so get in touch with us and join us on the following social media platforms.
Oliver Roberts
Co-Founder & Chief Executive Officer
BAgr MBA
Oliver leads the charge in revolutionising pasture management, turning grass into greener profits for farmers.
Bronnie Grieve
Co-Founder & Chief Growth Officer
BSc
Bronnie cultivates growth strategies with a flair, seeding success in agtech landscapes worldwide.
David Bennett
Head of Machine Learning
David harnesses the power of machine learning to help farmers grow smarter, not harder.
DilipSingh Chauhan (DC)
Operations Manager
BE MBA
DC orchestrates operations with precision, ensuring the smooth running of agtech innovations from paddock to profit.
Hendra Nicholas
Senior Web Developer
BCompSc
Hendra crafts digital pastures, coding robust web solutions for greener, tech-savvy farming futures.
Gabriella Moric
Customer Success Manager
Gabriella harmonises customer relations, fine-tuning account management to the rhythm of agricultural success.
Waseem Anwar
Web Developer
MSCS
Waseem weaves web wonders, planting pixels that harvest user-friendly experiences in agtech.
James Dance
Digital Communicator (Customer Success)
BA LLB
James amplifies agtech tales, digitally connecting farmers to success stories with charisma and clarity.
Ali Hassan
Social Media Manager
BSBA
Ali cultivates an engaging online presence, sowing social media strategies that bloom into farmer-focused communities.
Jake Orozco
Full-Stack Digital Marketer
BSME
Jake blends marketing magic across platforms, growing Pasture.io's digital footprint from root to tip.
Deasy Indrawati
Machine Learning Engineer
BIS
Deasy engineers the future of farming, fusing machine learning with agrarian insights for smarter pastures.
John Thornley
Sales Representative
New Zealand
John pitches agtech solutions with a Kiwi twist, cultivating fruitful relationships across New Zealand's pastoral plains.
Gerald Barker
Sales Representative
South Africa and Tanzania
Gerald nurtures sales in South Africa, sowing seeds of tech innovation in the rich terrain of African agriculture.
Thomas Roberts
Acting Chief Financial Advisor
MAppFin
Thomas navigates the financial fields, steering Pasture.io towards fertile fiscal landscapes with savvy acumen.
Dr Juan Molfino
Acting Chief Systems Advisor
PhD
Dr Juan synthesises systems strategy, applying scientific insights to shepherd Pasture.io's technological landscape.
Dr Rohan Sadler
Acting Chief Analytics Advisor
PhD
Dr Rohan analyses data with a farmer's touch, turning numbers into actionable insights for greener pastures.
Pasture.io Pty Ltd
ABN 44 629 889 292
We love hearing from you, so get in touch with us and join us on the following social media platforms.
From humble beginnings...
Our Pasture.io vision first started in 2005 on a family dairy farm in the picturesque Flowerdale Valley on the North-West Coast of Tasmania.
Oliver, our founder and CEO of Pasture.io and a dairy farmer by trade, realised that there was no other pasture management platform available that allowed him to fully utilise his pasture measurement data for making the best-informed grazing decisions.
Oliver established the solution and by 2014, Pasture.io was officially established.
Our company recruited a team of scientists and software engineers to create the first-ever integrated pasture management platform for farmers – a product that has evolved into what we have today – a world-class automatic pasture measurement and grazing application.
Since we released the world's first satellite pasture measurement in 2018, Pasture.io has continued expanding into grass growing regions worldwide. This pivot away from manual pasture measurements was a true turning point in our company and drives the current direction of what we do.
Farming is a tough gig and at Pasture.io, we all know this. Our company has this at the forefront in delivering our services. The difficulties presented to farmers is what we're trying to solve, it is what get's us up in the morning, and it's what makes us feel passionate about what we do.
Supporting farmers is the core essence of our success story. Tackling on-farm issues from a farmer's perspective, and essentially doing everything to support farmers health and wellbeing. From this position, we feel humbled in reaching farmers worldwide and making some of their on-farm decisions easier.
Founded on farm and continued on farm development.
Cultivating a Sustainable Future
Mission:
Empowering farmers with user-friendly, sustainable pasture management tools, our technology delivers real-time insights and actionable recommendations to maximise land health and productivity.
Vision:
Our vision is to revolutionise sustainable agriculture through cutting-edge technology, empowering farmers to exceed productivity goals while nurturing the environment for future generations.
Values
- Farmer-Centric Partnership:We partner with farmers, valuing their expertise and dedication. Their success measures our success as we co-create solutions that resonate with their goals and address their unique challenges.
- Innovative Reliability:Our passion for innovation matches our commitment to dependable solutions. We balance cutting-edge technology with the trust and consistency farmers need, adapting swiftly to lead an ever-evolving industry.
- Sustainable Impact:We pledge to sustainability through actions, not words. Our solutions aim for the highest productivity and the lowest environmental footprint, contributing to a thriving ecosystem for generations.
- Secure Data Insights:We empower farmers with secure, accurate, and actionable data, fostering informed decision-making that enhances productivity and profitability while respecting data privacy.
- Empowering Collaboration:We cultivate a collaborative culture where diversity, learning, and ownership are the cornerstones. Every team member is empowered to contribute to our collective excellence and impactful outcomes.